São Paulo, July of 2026 – A Barentz, global distributor of specialty ingredient solutions, announces its participation in Fi South America 2026, one of the most recognized events in South America for the food industries, drinks and supplements. The fair takes place between 4 e 6 of August of 2026, in Sao Paulo, and Barentz will be present at stand E21.
Barentz's participation in the event reinforces its role as a strategic partner for the industry, gathering technical knowledge, market vision and a portfolio of functional and technological ingredients with innovative solutions to support brands and manufacturers in developing products that are more aligned with the needs of today's consumers.
This year, the company presents the theme “Multiverse of Identities”, a proposal that starts from how people move through different versions of themselves throughout their routine. In a scenario marked by the individual search for self-knowledge, adaptation and expression, consumers explore new practices, develop skills, experiment behaviors and assume different social roles depending on the environments, moments and needs that go through.
This multiplicity is also reflected in consumption choices. The same individual may seek focus and energy during work, emotional balance in moments of pause, physical performance in training, practicality in daily eating, indulgence in occasions of pleasure and support of well-being in more challenging periods. In this context, nutrition takes on an increasingly strategic role in offering ways to support different needs, moments and identities of the contemporary consumer.
Developed by the Barentz application technical team, The prototypes that will be presented at the event also rely on the strategic action of the marketing team in building the concepts for positioning each solution. This integrated work seeks to ensure that applications respond to real market demands, based on trend research, insights into consumer behavior and opportunities for different food and beverage categories.
“From a technical point of view, we are bringing solutions that demonstrate how it is possible to add relevant benefits to formulations, as a protein contribution, fibers, antioxidant compounds, reduction of sugars or sodium and greater nutritional balance, preserving essential attributes for the consumer, like flavor, texture and practicality”, said Milena Menin, Technical Manager LATAM responsible for Human Nutrition laboratories.
“More than presenting prototypes, We want to demonstrate viable ways for the industry to develop products aligned with current market demands, uniting technology, indulgence and functionality across different food and beverage categories”, concluded Milena.
These concepts show how Barentz connects technical knowledge, market reading and a robust ingredient portfolio to support innovative product development, relevant and viable for different categories.
Na Fi South America 2026, Barentz will invite visitors to explore how these transformations are influencing consumer behavior. More than following trends, the company proposes reading connected to real life, identifying opportunities to develop food, drinks and supplements that respond to concrete demands, with formulations aligned with new habits, consumption priorities and expectations.
During the event, Barentz's technical and commercial team will be available at stand E21 to present ingredients, discuss applications and share perspectives on how nutrition innovation can support this multiverse of identities, moments and needs. The proposal is to contribute to the development of more relevant solutions, functional and coherent with the way consumers live, choose and transform.
ABOUT BARENTZ
Barentz is a global distributor of specialty ingredient solutions for the Life Science and Performance Materials sectors. We form solid partnerships with customers and representatives to deliver high-quality ingredients, technical expertise in ingredient selection and application, in addition to personalized services. Founded in 1953, Barentz operates in more than 70 countries through its network of laboratories, sourcing and formulation centers in EMEA regions, the Americas, and Asia-Pacific. This structure allows us to serve more than 34.000 customers all over the world, with approximately 2.900 employees and revenue of around €2.28 billion.
Our commitment to responsible business practices has been recognized with a Gold rating from EcoVadis®, placing Barentz between the 5% best companies evaluated globally. Guided by our technical expertise, global reach and commitment to partnerships, We remain focused on what matters most: always a better solution. For more information, access: brasil.barentz.com
For more information, get in touch: info-hn.br@barentz.com | info-nt.br@barentz.com | info-ph.br@barentz.com