A Barentz, global distributor of specialty ingredients, was present in in-cosmetics Latin America 2025, held on the days 23 e 24 September at Expo Center Norte, in Sao Paulo.
With the theme “Innovation is our DNA. Formulating is our art.”, the company presented an immersive concept that connected science, art and sensoriality, highlighting its innovative personal care ingredient solutions.
Additionally, Barentz's presence reinforced its strategic role in the cosmetic market, showing how creativity and technology can go together.
Transforming textures: the new language of beauty
Based on data from Mintel, Barentz highlighted the rise of transformational textures — how gel-to-cream, oil-to-powder e balm-to-oil. In between 2022 e 2025, This trend gained strength in Brazil and Latin America.
These textures reflect consumers' desire for unique sensory experiences and also by practicality and proven effectiveness. Additionally, they combine technology and emotion, making self-care more personal and enjoyable.
In recent years, gels and serums have grown significantly, surpassing traditional creams. This advancement occurs because they offer lightness, rapid absorption e nice touch. That way, translate the progress of cosmetic science into more modern and immersive experiences.
To illustrate this movement, Barentz presented prototypes that combine technology and sensoriality:
Butter to Silk: cream that transforms into a silky touch when applied, revealing fluidity and comfort.
Soft Flan Moisturizer: light and elastic gel-cream, reminiscent of flan melting on the skin.
Moisturizing Spray: sprayable liquid emulsion that nourishes with lightness and rapid absorption.
These formulations show, therefore, as science and sensoriality can merge into innovative solutions, aligned with the new expectations of the beauty consumer.
Additionally, represent an important advance for brands seeking differentiation through texture, experience and performance.
Vernissage Sensorial: from inspiration to formulation
To transform the concept into a living experience, Barentz created the Sensory Vernissage – From inspiration to formulation.
Inspired by art galleries, the space presented five masterpieces reinterpreted to illustrate the main formulation pillars. Like this, each creation brought a connection between aesthetics, science and emotion:
- Transforming Texture: The Persistence of Memory (Salvador Dali)
- Emollience that Shines: Girl with a Pearl Earring (Johannes Vermeer)
- Renaissance Assets: The Birth of Venus (Sandro bottlelli)
- Protection with Purpose: The Creation of Adam (Michelangelo)
- Timeless Coloring: Here is Lisa (Leonardo da Vinci)
More than an exhibition, the Sensory Vernissage was a invitation to explore the power of science and art. Consequently, each formulation stimulated toque, vision and emotion, making the experience unique and unforgettable.
On the other hand, also demonstrated how creativity can transform into tangible cosmetic solutions, ready to meet new market demands.
Innovation with purpose
During the event, Barentz reinforced its role as strategic partner of the cosmetics industry. The company combines global partnerships, local technical expertise and creative inspiration to develop solutions that unite beauty, science and experience.
When transforming art in formulation, Barentz demonstrates its ability to translate trends in real and inspiring solutions, always with the aim of delivering “Always a Better Solution.”
Get in touch with our team of experts and discover new opportunities for your project:
suporte.br@barentz.com | (11) 2974-7474
