In the days 21 e 22 of October, a Barentz participou do Beverage Day 2025, held at Blue Tree Premium Morumbi, in Sao Paulo. The event brought together leaders and experts from the beverage industry to discuss how integration between people, processes and technologies can drive more efficient operations, resilient and sustainable, in line with the theme of the year, “The multiplication of intelligences”.
During the meeting, Barentz presented the talk‘Supplements that transform: GLP-1 and the new era of functionals’, which highlighted how thefunctional drinks are redefining consumption habits and promoting smarter nutrition, focused on physical and mental well-being. The content explored the impact of the growing use of GLP-1 analogue medicines and how it is inspiring consumers to rethink the relationship between food and medicine, focusing on natural and functional solutions.
Weight control with smart nutrition
Among the main topics covered, Barentz highlighted the importance of solutions that help consumers optimize their health in a natural and safe way, especially in a scenario where well-being and weight control are priorities. In this context, Nutriose® was presented as an effective and scientifically proven alternative to promote satiety and metabolic balance, without the use of medications.
Ideal for those seeking healthy weight loss, the solution also supports users of GLP-1 agonist medications, helping to keep metabolism active and enhance results in a sustainable way.
The effectBeverage Blurring
The concept of“Beverage Blurring” represents innovation beyond traditional categories. This trend reflects consumer desire for practicality, new experiences and multiple benefits in a single product, integrating categories such as the hydration of mineral waters, the energy of energetics, the relaxation associated with alcohol and the balance of non-alcoholic drinks aimed at socializing.
Barentz presented how this convergence can inspire the development of multifunctional drinks, expanding the portfolio of opportunities for brands and strengthening the connection between science, purpose and pleasure, based on a real consumption trend.
Trends applied to real solutions
At the exhibition counter, visitors were able to see and taste prototypes of functional drinks developed by Barentz as examples of assertive applications. The formulations presented reflect the growing movement of consumers in search of well-being, metabolic balance and holistic health, with products that combine innovation, functionality and indulgence:
- Non-alcoholic beer with GabaRelax™, formulated withGABA (Gamma Aminobutyric Acid), that offers benefits to therelaxation, focus and sleep quality.
- Non-alcoholic beer with Nutriose®, which promotessatiety and contributes to theweight control in a natural way.
- Non-alcoholic beer with Verisol®, composed ofbioactive collagen peptides proven effective inskin health, hair and nails.
- Functional Hard Tea, prepared withpeach flavored roasted mate tea extract, comlow alcohol content ebenefits of tea, reflecting the new balance between social consumption and well-being.
- Guarana soda with natural coloring, usingdeodorized black tea extract as an alternative toIV candy, ensuringtonality, flavor and naturalness to the final product.
Innovate with purpose
Barentz's participation in Beverage Day 2025 reinforces the commitment to connecting science, innovation and purpose to transform the future of the beverage industry based on trends and features, representing a great opportunity for brands that want to innovate, anticipate demands and create experiences aligned with new consumer expectations.
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