A Barentz was present in Abrafted 2025, carried out from 23 a 25 September at São Paulo Expo, reinforcing your role as strategic partner of the paint and coatings industry in Latin America. During the three days of the event, Our D58 booth was the scene of connections, product launches and a lot of innovation.
Innovation and sustainability in the center of solutions
In this edition, division Performance Materials presented a robust portfolio of additives and raw materials for paints and coatings, developed to combine high performance and sustainability. Among the highlights, solutions were reducing the levels of Volatile organic compounds (VOCs), incorporate renewable raw materials and offer free alternatives from Solvents and restrictive substances.
Additionally, were presented new generation materials for stickers, paint, coatings and sealants, that increase durability, the resistance and stability of formulations, meeting the growing requirements regulatory and environmental sector.
Single Experience at Barentz booth
The Barentz booth stood out not only for the technical presentation, but also by interactive experience offered to visitors. Vibrant colors, interactive elements and a instagramble wall, The space provided an attractive environment for customers and partners. Every detail was designed to reflect the brand's essence and follow the visual identity guide, without giving up creativity.
Consolidating the brand's presence in Latin America
More than presenting products, BARENTZ's participation in Abrafati 2025 reinforced brand transition and positioning as Distributor of innovative and sustainable solutions in Brazil and South America. Rebranding actions have generated positive results, reinforcing Barentz's purpose and its strategic presence in the paint and coatings market.
The event demonstrated that Barentz is prepared to support the industry with competitive solutions, sustainable and high added value, consolidating long -term partnerships and strengthening brand reputation.
We thank everyone to, next to us, They made Abrafati 2025 a success!
