In the confection market, There is a strong connection between sensory satisfaction, well-being and moments of comfort, especially among younger consumers. According to Mintel data, No brazil, 65% people agree that eating desserts or sweets is part of the self -care routine. Additionally, 49% consume tasty foods to deal with stress.
This behavior reveals a growing interest in products that offer different experiences, with new textures, engaging aromas and unexpected flavors. Products that break traditional barriers continue to attract those looking for novelty, fun and that touch of joy when consuming.
That's why, Innovative solutions are essential to add value to the final product, it stands out in the gondolas and earn an increasingly demanding audience.
An explosion of sensations: Meet Popping Candy
Among these solutions, o Popping Candy (or carbonated sugar) stands out. It offers a fun surprise, adding emotion and dynamism to formulations. Can be applied to chocolates, fillings, dragees, snacks, ice creams, Yogurts and Product for Instant Preparation in Beverage.
These small crystals that snap in the mouth create an effervescent and playful sensation, Remembering a fireworks show on the language, mainly in the first bite. The result is a product that delights both children and adults, especially when inserted in creative and seasonal proposals.
Additionally, This type of ingredient responds to current demands for products with intense sensory experience, exceeding expectations and providing really unforgettable moments.
Why invest in sensory experiences?
Today, The public does not just seek flavor. He expects emotion when consuming, differentiated texture and pleasant memories. Therefore, Incorporating solutions like Popping Candy is a smart way to offer all this and still differentiate your brand in the market.
Either to launch a new line or reformulate a classic product, Betting on creative elements is an effective strategy to increase value perception and build customer loyalty.
Want to know how to apply Popping Candy or other aromatic solutions to your products?
Talk to our experts:
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