In recent years, eating habits have undergone significant transformations. The search for healthier and more functional foods is no longer a simple trend and has become a real market requirement. Even so, The pleasure of eating well remains a priority for the modern consumer. And it is precisely at this point that indulgence finds healthy.
But it will be possible to offer striking sensory experiences without compromising the nutritional profile? The answer is yes, And the aromas can be great allies in this mission. The current consumer seeks much more than to quench hunger: It values clean labels, sugar and fat reduction, Use of natural ingredients and functional benefits, besides worrying about sustainability. At the same time, expects all this to come with a lot of flavor. This scenario challenges the teams&Marketing to constantly innovate, exploring the potential of aromas to create products that unite health, pleasure and differentiation in the market.
Aromas: technical and emotional role in formulations
Much more than a complement, Aroma is a key element in product development. He can, inclusive, be the differential between a successful launch and a forgotten product on the shelf.
With the correct use, aromas:
- Compensate for sugar reductions, salt or fat, without losing attractiveness;
- MASKING INDESIED FLAVES, like the bitterness of vegetable proteins or vitamins;
- Create unique sensory signatures, adding identity to the product;
- Activate affective memories, increasing emotional appeal.
In other words, Aromas help create more pleasurable and memorable experiences, even in products with adjusted nutritional profiles.
Indulgence with purpose: When flavor and health go together
Today, The concept of indulgence is linked to moments of balanced and conscious pleasure. This means that the consumer wants to allow themselves, but in moderation. Therefore, Products need to offer flavor, attractive texture and aroma, while taking care of health and well-being.
To achieve this balance, The choice of the ideal aroma should consider several factors, as a nutritional profile of the formulation (for example: high protein, low carbohydrate or zero sugar); target audience (as childish, sporty, female or senior); desired sensory experience (creaminess, freshness, sweetness, etc.); and the combination with other active and functional ingredients.
Additionally, work with specialized partners, that understand the technical complexity of the process, can make all the difference in the end result.
Practical Applications: Where the aromas really make a difference
In several categories, Aromas help create more attractive and competitive products. See some examples:
- Healthy snacks: barras, cookies and granolas with less fat and sugar, but with irresistible flavor;
- Functional drinks: Like Kombuchas, chick teas, isotonic and protein shakes, with more balanced sensory profiles;
- Supplements and nutraceuticals: products with intense active, whose acceptance improves with the neutralization of residual notes;
- Alimentos plant-based: where aroma simulates the flavor of meat, dairy or other traditional references.
In these cases, The aroma not only complements, It defines the experience.
Na Barentz, uniting striking and healthy flavor is viewed as an opportunity to add value to customer projects. That's why, The aromas team works closely and collaboratively, developing tailored solutions with technical and sensory excellence. Either to reformulate a product or create something totally new, The team is ready to turn ideas into unique experiences, combining balance, Innovation and Pleasure. Get in touch with Barentz experts to find out how to bring more flavor and less blame for formulations.
Enter in contact with the barentz aromas team and find out how we can bring more flavor and less blame for their formulations.